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SHOP

We mix Scandinavian innovation with our passion for fly fishing and the great outdoors to create the highest quality gear on the market.

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OUTLET STORE

Fishing for a bargain? Our Outlet features up to 50% discount on a limited number of superb products.

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REEL MOMENTS

The world of fly fishing is full of fascinating stories, incredible places and interesting people. We’ve travelled far and wide to capture and document these tales, adventures and anglers.

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LOOP travel

We work with many of the finest fly fishing operations in the world, and can help you realise the trip of a lifetime.

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